Burnt Waffle Marketing
Branding | Web Design | Social Media Management & Design | Creative Direction
Role: Creative director & graphic designer
Year: 2022 - Present
Website: burntwafflemarketing.com
Social Media: @burntwafflemktg
Burnt Waffle is a digital marketing firm based in both Denver and Chicago that specializes in content creation, marketing strategy and design. I began working at Burnt Waffle as a graphic designer and was later promoted to the role of Creative Director in Fall of 2024. One of my major projects as Creative Director was conducting a branding audit and leading a rebrand. During the rebrand project I updated our brand guidelines, instated a new social media strategy, and did a complete redesign of the Burnt Waffle Marketing website. I continue to oversee the brand direction by approving all internal designed content and leading the creation of social media content.
Website Design
Squarespace Development | SEO | Content Mapping
After compiling Burnt Waffle’s brand guidelines, I utilized the new creative direction to completely redesign the existing Squarespace site. The new website modernizes Burnt Waffle’s brand and ensures a positive user experience. Since updating the site, there has been a 987% increase in site visits.
Social Media Development
Content Creation | Caption Writing | Analytics & Engagement
As part of Burnt Waffle Marketing’s rebrand, I also updated our social media strategy and creative approach. As Creative Director, I oversee the content ideation, development, and posting to our account. With the addition of more on-trend and engaging content, we have seen an increase of over 1,000 followers and a consistent increase in engagement.
